This is a full day workshop where Gary and 45 EFT practitioners gather together to explore the same Marketing Tips & Treasures that Gary used to expand EFT from 20 followers to millions... and it was done WITH NO ADVERTISING WHATSOEVER.
It is like being there yourself because the various inputs and questions from the audience are likely to echo yours. You have an added advantage, however, in that you can stop and replay anything you wish. This assures your thorough understanding.
NOTE: This presentation was created before the introduction of our latest advancement, Optimal EFT. Thus the audience members are used to using EFT Tapping rather than The Unseen Therapist. That is fine. It doesn't impact the marketing message because the principles are timeless and apply universally.
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Why can we do more business with ethical marketing practices than with the hype, overselling and/or clever advertising words that are so prevalent in marketing today?
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Properly done, ethical marketing practices will generate more clients than you can possibly handle.
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Who may be the best marketer of our time? Oprah. Why? She is BELIEVABLE.
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How I grew EFT from zero followers to millions without advertising or hype of any kind.
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Central to believability is Product Congruence. Generating congruence with what your product will and will not do.
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Putting yourself on people's TV via DVDs, etc.
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3 sacred marketing rules: Be believable, have an extraordinary product, achieve product congruence.
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What are clients/customers really buying?
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Radiation...a critical marketing mechanism. Your internal attitude WILL be picked up by your customers.
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What does it cost to gain a new client?
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Most clients have nearly unlimited issues. How to point these out without seeming "pushy."
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Audience discussions.
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An introduction to the value of specializing in ads.
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Specializing in your ads brings higher quality responses.
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Sewing seeds to let clients know all that is available to them through you and EFT. Otherwise, they are conditioned to think your skills are limited.
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The importance of reminding (selling) the client on the results they have already gotten. Vitally important to keep them coming back and bringing referrals with them.
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The many advantages of free sessions.
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Advertising: a critical review of two ads. Strength, weaknesses and tips on creating your own effective ads.
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Reviewing a very successful ad that beautifully portrays the advantages of specializing.
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It is a mistake to try to appeal to everyone.
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The importance of Specialization in advertising. Clients are more focused and motivated.
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Audience discussions.
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The importance of Testing your ads. Why it is critical to test one feature at a time?
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Why photos are critical in ads and what to do if you are not photogenic.
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Cross Referrals, properly done, will generate more clients than you can possibly handle. Learn the ins and outs of doing this.
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The advantages of newsletters and tips for doing them.
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Be an AUTHORity by writing something worthwhile and giving it to clients.
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Preframing. Properly guiding clients. Without this, clients and customers walk in the door with their own expectations (that you may unknowingly violate).