San Francisco, CA (PRWEB) -- Most diet and exercise plans require will power - and that's why they fail. But a simple "emotional acupressure" technique eliminates the need for will power along with the underlying causes of emotional overeating.

"The real drivers in weight loss cases are emotional issues such as self-worth and anxiety," explains Gary Craig, the Stanford-trained engineer who developed EFT (Emotional Freedom Techniques). "Until these emotions are properly resolved, will power will take a back seat and the need for 'comfort foods' will win out every time."

New York City therapist Carol Look, LCSW, DCH, agrees. "When you use sugar or overeating as a way to numb your feelings," says Dr. Look, "no diet in the world can help you. Even the latest surgery does nothing to correct underlying emotional imbalances that trigger overeating. EFT doesn't focus on calorie restriction. Instead, it targets emotions that lead to immediate cravings, hunger pangs, and poor eating habits, such as emotions triggered by daily stress, issues from the past, a family history of obesity, limiting beliefs about ones ability to lose weight, fear of the future, and other factors that trigger binges."

EFT addresses these issues by combining focused thought with gentle fingertip tapping on key acupressure points. Dr. Look and other EFT practitioners worldwide report a 50- to 80-percent success rate for most who try it for weight loss, and the results, especially for specific cravings, are often immediate.

"Clients soon notice that they begin to 'forget" about eating binges," she says, "and they become engaged in activities other than secretive eating or food shopping. Their weight comes off as the underlying issues are addressed and the basics of symptomatic behavior are tapped away."
As word about EFT spreads, a growing number of medical doctors and other health care practitioners are teaching it to patients.

"Some day the medical profession will wake up and realize that unresolved emotional issues are the main cause of not only compulsive overeating but all illnesses," says Eric Robins, MD, a Los Angeles urologist. "When that happens, EFT will be one of medicine's primary healing tools. It already is for me."

More than 500,000 worldwide have downloaded Gary Craig's free training manual from the official EFT website, which features dozens of weight-loss case reports. Some have lost over 100 pounds or overcome conditions like bulimia using the technique.

"America is in the throes of an obesity epidemic," says Craig. "Public health officials are concerned because people of all ages, including children, are at risk of heart disease, diabetes, and other health problems. These are preventable tragedies. EFT is a new technique, but it already has an impressive track record in helping people lose weight, get in shape, stay active, and improve their overall health."

As a bonus, he says, EFT is so easy to learn that even the very young can use it.

The free EFT manual gives all the basics and has been translated by volunteer practitioners into seventeen languages. It can be freely downloaded at http://www.emofree.com/downloadeftmanual.asp